Touchpoints Home Health
Overview
Touchpoints is a company offering in-home care (home health) for senior living. Offering a continuum of care, Touchpoints' comprehensive wellness plans offer peace of mind The brand blend wellness with island living for a modern & fresh feel. Harnessing the healing power of the ocean, the logo & color palette reflect the freshness of the beach.
Process
design process focused on simple, clean brand messaging to ensure comprehension & readability with senior citizens. The overall branding takes aspects of beach artifacts & uses them as wellness imagery. The logo reflects the different branches of home health care, all coming together with the starfish: the symbol of peace of mind.
Design Outcome & Results
Overall, the Touchpoints brand is simple, clean, & able to collaborate with other brands such as real estate agents for help with moving & downsizing. Feel the cleansing energy of the beach as the waves wash over your troubles.
