Cypress of Hilton Head
Overview
The Cypress of Hilton Head is a premier retirement community offering luxury living & personalized care in the town of Hilton Head Island. Design support for The Cypress spans multiple departments, creating a consistent & welcoming brand experience across both healthcare & lifestyle communications. I provided freelance, contract design direction & brand support to ensure that every visual element reflected The Cypress’s refined yet approachable existing brand identity, which balances professionalism with warmth across all materials.
Process
The goal of this project was to unify visual language of the Cypress brand across various service branches. This included branding for their Home Health branch, & developing deliverables that communicated care & comfort in its design. I Designed brochure layouts, rack cards, & newsletter templates that use refined typography, color, & layout systems to align healthcare materials with The Cypress’s established luxury brand aesthetic. In 2023, the branding extended to a more playful space with a custom banner created for LCS’s team-building scavenger hunt at an industry conference. The design illustrated Hilton Head Island in a colorful, vector illustration style, transforming local landmarks into a scene filled with a hidden items scavenger hunt for attendees to complete.
Design Outcome & Results
From informative print pieces to engaging event visuals, each design element strengthens The Cypress’s mission to foster community, comfort, & connection. The refreshed Home Health identity & cohesive print system reinforce trust & warmth, while the illustrated event piece showcases the brand’s flexibility & creativity. The result is a unified visual presence that balances the existing brand with extra personality. It captures the spirit of Hilton Head living while keeping The Cypress approachable, authentic, & connected to its community.
